BYD’s Chronology of History shows you Qin, Han, Tang, Song and Yuan Dynasties.
At present, many new models are widely recognized in the market, and people are willing to pay for these models, but these models are still different from each other, and the overall positioning is not the same.
1. Qin
Qin is relatively low in price, with a minimum allocation of only about 65,000 yuan and a top allocation of just over 70,000 yuan. In terms of power, it is equipped with a 1.5-liter naturally aspirated engine, which can reach 109 horsepower, and the processing rate of this car has reached more than 55%. In the same class, Qin’s cost performance should be the highest.
Judging from the market positioning, Qin is BYD’s product mainly for the low-end car market, and because of the price, this car has many shortcomings, such as the power is not strong, the overall noise reduction and noise reduction treatment is not good, and the interior of the new car is odorous after being bought.
However, there are many advantages of this car, the most prominent of which is the very high cost performance. Secondly, the design of the seat is very comfortable, and the overall space is relatively large, which enhances the comfort.
The recognition of this car in the market is also relatively high. After all, at the same price, Qin has a high cost performance.
2. Han
Han, an electric car owned by BYD, is officially priced at around 220,000 yuan. The overall configuration of this car is not bad. The most important thing is that the shape design is very beautiful, and the cruising range is relatively high, and the power is very strong. Coupled with the position of BYD brand in the electric vehicle industry, this car has been widely recognized by the market.
With a price of more than 200,000 yuan, it is mainly positioned in the mid-range car market. Now, Han’s performance is still good and has been praised by many car owners.
3. Tang
The official price of BYD Tang is about 170,000 yuan, equipped with a 2.0-liter turbocharged engine, which can provide 192 horsepower and the maximum power reaches 141 kilowatts. Overall, the advantages and disadvantages of this model are also very obvious.
The advantages are that the exterior design is very beautiful, and the streamline of the overall body is domineering. Secondly, the design of the seat is very comfortable, which greatly increases the comfort, and the power of the engine is relatively strong, so the overall cost performance of this car is still relatively high.
There are many disadvantages, such as high fuel consumption, especially in urban areas, and many 4S shops offer very little discounts, and the materials used in the body are not good enough, which leads to the noise of this car and so on.
From the perspective of market positioning, this model will mainly focus on the middle-end consumers and grasp their consumption psychology, so the market share is still relatively high.
4. Song
Song’s price has only reached 70,000 to 90,000, so its target group is in the low-end market. As an SUV, it is still equipped with a 1.5-liter turbocharged engine.
The advantages and disadvantages of this car are equally obvious. As an SUV model, the price is only less than 100,000 yuan, which has increased its market competitiveness. Many consumers are willing to pay for it because of its high cost performance.
5. Yuan
Yuan’s price is only less than 100,000 yuan, which is also a kind of SUV model in the low-end market, and its own configuration is relatively high, so the price/performance ratio is relatively good. However, Yuan’s shortcomings are more obvious, so in the subsequent development, it gradually lost the consumer group, and the current price of used cars is only 30,000 to 60,000 yuan.