Online car-hailing recharge 10,000 yuan households become ＂zombies＂ abandoned by capital
I only know that holding the thighs of capital does not improve the service, and the online platform is now collectively changing jobs
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Yidao car users reported that the refund did not arrive, and was recently named by the regulatory authorities. This is not the first time that online car-hailing has been criticized for "playing hooligans" in recent years: passengers complain of price increases and refuse to brush the lower limit again and again. The seemingly favorable "recharge cash back" and the seemingly voluntary "peak premium" are not as "beautiful" as imagined; the driver complained: "Now the bridge is demolished to drive people away"; the industry has frequently broken out "core team collective job-hopping"…
The reporter observed that from the poachers to the poachers, the former "overlords" of the Internet industry, in the face of industry norms, market changes and other general trends, only knew to hold the thighs of capital, but did not take the initiative to improve service and platform advantages. Once "short of money", contradictions arose, which was contrary to the development concept of the sharing economy.
Guangzhou Daily All Media Reporter Liu Ranran
The driver said: "Why can’t I get the money and can’t refund the partner?"
"When the special car first took off, how did XX (the platform name) treat the driver? He also sent mobile phones and water, helped buy cars and bought car insurance; he hoped for the stars and the moon, and finally the online car-hailing was legal, XX began to play’face-changing ‘, and the first to be squeezed out was the driver…" A driver who had traveled to multiple online car-hailing platforms told reporters, "Many platforms started to hurt drivers."
This statement has been confirmed by an increasing number of online ride-hailing drivers in the past month. The "unfair situation" they report mainly includes "foreign cards turned positive and no door was abandoned by the platform", "disguised delayed wages" and "high threshold for returning the car and leaving the partner".
A Guangdong J brand online car-hailing driver who was ready to withdraw from the Guangzhou market was deeply moved: "Even a month before the policy was implemented, the local fleet agents who cooperated with several platforms were still frantically pulling people, and kept promising that’car registration is not a problem, even if the policy is tightened, it can be converted to high-end models’. Unexpectedly, after the policy was implemented, the first to drive away were our foreign cars waiting to become’high-end cars’…" He admitted that after the Spring Festival, a lot of peers were lost: "Our team started with more than 30 people, and now there are only a dozen people left."
What makes drivers even more frustrated is that passengers will vent their bad feelings about long-distance and premium prices on them, but they have not increased their income by receiving more long-distance or premium orders: "First, the praise rate has plummeted, and second, the majority of the premium has been taken away by the platform, and we have to pay for the fuel cost of the long-distance delivery order out of our own pocket."
Many disappointed online ride-hailing drivers, like passengers who deleted the app after recharging, lost the balance in their account.
The platform confirmed: "The user who recharged 10,000 yuan has not moved for a few months"
In order to confirm the claims of passengers and drivers, the reporter then consulted several online ride-hailing platforms. Although none of them received a positive response, the relevant person in charge of more than one platform confirmed to the reporter a valuable piece of information: many key monitoring customers have not moved their accounts for several months.
The head of one of the platforms revealed: "In order to increase users, especially some high-end users, the head office held a series of’recharge and return ‘promotions… There are several users who recharge 10,000 yuan, the active level is very low in the past few months, and they have not even used a car in recent months, and more than one." The person in charge revealed that for high-end users who recharge to a certain amount, the platform will have a special monitoring and maintenance team, and for more and more high-end customers "cold" platform market reaction, the head office has noticed, and the meeting is ready to take remedial measures.
Just as the online car-hailing investigation went a step further, Ms. M, the relevant person in charge of the technical department of an online car-hailing platform, sent a message: "The boss has left, and the friends are all torn about whether to follow along. Some of them are already going through the process…"
Industry Deep Throat: Abandoned by Capital, Online Car-hailing is Anxious Inside and Outside
Just as the ride-hailing platform is experiencing the departure of passengers, drivers, employees, and the departure of the industrial chain, the departure of another "teammate" is considered to be almost the "last straw that broke the platform" – capital.
"The big capitalists behind the internet industry are becoming more cautious, they are more attracted to legitimate, objectively assessed and market potential industries, and this is also the most important reason for the anxiety of online ride-hailing platforms," a researcher in Beijing who follows investment in the internet industry told reporters.
The reporter’s visit also learned that after the online car-hailing, a series of industries such as shared bicycles, shared cars, and time-sharing rentals are rapidly rising. Some industry people said, "It is undeniable that after the reform policy of the taxi industry was implemented, a part of the capital flow of online car-hailing has been diverted."
One investor, who did not want to be named, said: "Now the market is maturing, no matter what industry, it is not as long as there is a concept of’sharing ‘that you can win the favor of capital once and for all, and you have to think about what you have’shared’ and how many urban problems you have solved, rather than holding the thighs of capital and acting as a troublemaker."
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Shared bicycle credit free
Guangzhou Daily News (All Media Reporter Liu Xing) As long as Zhima Credit scores above 650 points and does not need to pay a deposit of 99 yuan, you can enjoy ofo’s cycling service. The reporter learned from Ant Financial yesterday that ofo announced a strategic cooperation with Zhima Credit to start the credit-free mode of shared bicycles. Ofo users in Shanghai can enjoy ofo’s cycling service as long as Zhima Credit scores above 650 points and does not need to pay a deposit of 99 yuan. This means that ofo, the leading company of shared bicycles, will try to say goodbye to the "deposit model" and implement the "credit model".
Previously, Yonganxing, Qiubei, Youbai, Beijing Public Bicycle and other shared bicycle companies have introduced Zhima Credit, which allows for deposit-free cycling and has now covered more than 210 cities across the country.