On the first day of the Spring Festival in 2023, 1.34 billion ＂Wandering Earth 2＂ won the ticket!

Special feature of 1905 film network Flower growers welcome the New Year with one heart.

On January 22, 2023, the Year of the Rabbit officially kicked off, and the land of China was full of joy. Under the background that watching movies has become a new year custom, the cinemas on the first day of the New Year are crowded, and the smell of popcorn is full of fireworks.

With the blessing of six blockbusters, the China film market got off to a good start.

According to statistics, as of 21: 00 on January 22, the box office of national cinemas reached 1.34 billion on New Year’s Day in 2023, and the cumulative box office (including pre-sales) of Spring Festival files exceeded 1.7 billion. On the first day of the release, the box office was about 470 million, and it was temporarily ranked as the box office champion of the 2023 Spring Festival movie. The single-day box office was nearly 400 million and 138 million, ranking second and third on the list.

As for other films, "Bear with Me" earned 134 million yuan a day at the box office, and achieved considerable results on the first day of release, making it the first choice for parent-child viewing. The daily box office receipts were 126 million and 71.98 million, ranking fifth and sixth temporarily.

Domestic science fiction and new film lead the way.

Four years ago, it became the biggest box office dark horse in the Spring Festival of 2019, and raised the level of domestic science fiction movies to a new height by its own efforts. The sequel "Wandering Earth 2" was officially announced in 2020 for the Spring Festival in 2023, becoming one of the most powerful ticket-winning seed players.

The high attention of this market has been reflected in the pre-sale stage, and the number of people who want to see the two major online platforms has exceeded one million respectively. In the first round of the race, "Little Broken Ball 2" lived up to expectations and won the one-day box office championship.

In addition, the film also broke a number of box office records in film history, such as winning the total number of sci-fi films on the opening day of the Spring Festival in mainland film history.

It is worth mentioning that, as of the time of publication, the cumulative box office of starring movies has exceeded 29 billion yuan. According to the current box office trend of Wandering Earth 2, around the third day of the New Year’s Eve, Jason Wu will become the first filmmaker in domestic film history to break 30 billion yuan at the box office.

In addition to Wandering Earth 2, Man Jiang Hong is also a box office hit, showing the trend of leading by two men. During the Spring Festival, director Zhang Yimou continued to see the big picture from the small, and won the audience’s recognition again through the artistic treatment of limited script killing. The organic mix of suspense and comedy elements in "Man Jiang Hong" is refreshing.

On its first day of release, the film broke many records, which was applauded and hit the box office, and it is expected to create a new box office record for Zhang Yimou’s works. Among the live-action movies in the Spring Festival, the attendance rate of the film was also the first on the opening day, and the proportion of pre-arranged films rose to the first on January 23.

"Nobody" has attracted much attention from the market since its inception. This is the first time for the director’s work to break into the Spring Festival file. In order to tell the audience a better story, "every tie and every meal in the movie is designed."

The producer and chief producer of the film once revealed the origin of the creation: "In Shanghai during the Anti-Japanese War, in the troubled times of good and evil people, these underground parties on the hidden front were people who dealt with the devil. Under the background of this story, the director began to create. The word’ unknown’ was inspired by the Monument to the Unknown Hero in Xishan, Beijing. "

Exchange of Life is one of the few movies with comedy elements as the main schedule. The film tells the story of Zhong Da (act the role of) and Jin Hao (act the role of) who, after a blind date, unexpectedly change their bodies with the teenager Lu Xiaogu (act the role of) and unlock the happy experience after exchanging life.

Directed, it was once a dark horse in the mainland film market in 2018, with good word-of-mouth box office. Now the director once again directs the creation of works with similar themes.

"Bears haunt" leads animated films.

Since 2017, the "Bear Haunted" series of films has won five consecutive titles in animated films. In 2021, it was 977 million yuan, creating a new high at the box office of the series.

The ninth work in this series is "Bear Haunted with Me", which was released in the Spring Festival in 2023. According to statistics, as of 11: 51 on January 22, the total box office of the film exceeded 100 million yuan, becoming the first animated film to break 100 million yuan at the box office during the period. It is worth looking forward to whether the final box office of the film can hit a series of new highs.

At the previous expert seminar, Chen Xuguang, a professor at Peking University Art College, said that the series "Bears Appear" has been enriched in story setting, character setting, theme mining and so on, which has expanded the audience. Suo Yabin, a professor at Communication University of China, said frankly that "Bears haunt" series has a fairy tale color from the earliest, and then strengthened the sci-fi elements, and then returned to reality, which is in line with the overall context of China film audience and market, and echoes to some extent.

It is worth mentioning that the attendance rate of this film reached 58.9%. It can be seen that parent-child file viewing has become just needed for the Spring Festival file. Under this background, the film release rate has reached 12.4% on January 13th, an increase of nearly 4%.

Seven years later, the director returned with Deep Sea. The original "particle ink painting" technology used in the film combines China traditional ink painting with "three-dimensional" animation, which is impressive.

For new technologies, Tian Xiaopeng still adheres to the concept of application and service theme. He "wants everyone to see that these colorful things are flowing and changing, and the marine world, including the protagonist, is full of vitality."

For parent-child movie-watching groups and audiences who like animated movies, the selection of Spring Festival files in 2023 is relatively rich. On the premise of online quality, the two films are expected to achieve a win-win situation.

As of press time, the total box office of the Spring Festival in 2023 (including pre-sales) has exceeded 1.7 billion yuan. With the holiday going on and the third day of the New Year’s Eve, this number will continue to climb. The opening day of the Spring Festival file made a good start at the box office, which also laid the foundation for the annual box office trend of the mainland film market.