Gossip about the capital behind the automobile company： three chapters in Chang ‘an-Aouita, Deep Blue and Qiyuan
Chang ‘an Sanshao: promising, responsible for sales, pro-son Chang An Qiyuan.
Is the new energy strategy "having more children and fighting"?
1. Less promising: Aouita
On August 24th, 2021, Changan Automobile officially released the brand-new high-end brand "Aouita" jointly created by Changan Automobile and.
However, this is not the first name of the big childe. He used to have another name:Chang ‘an WeilaiNew energy automobile technology co., ltd
As early as 2017, with "love at first sight", each contributed 50%, and Changan Weilai was born. All the changes took place in 2021. Changan "empathized with Contemporary Amperex Technology Co., Limited and Huawei". With the investment of Contemporary Amperex Technology Co., Limited capital, the shares of Changan Weilai have been diluted to 39.02% and 1.14% respectively.
On May 20, 2021, on the day of 520, which should have said "I love you", Changan Automobile announced that Changan Weilai New Energy Automobile Technology Co., Ltd. was officially renamed as.AouitaTechnology co., ltd.
Since then, Aouita has had enviable "parents": Chang ‘an, Contemporary Amperex Technology Co., Limited and Huawei. This also doomed Aouita’s high price, the official guide price is 300,000 ~ 390,000.
In August 2023, the sales volume was 1,975 vehicles, and the cumulative delivery exceeded 12,000 vehicles. Aouita 11 gradually established its position in the field of high-end pure electricity. At the same time, the first batch will be equipped with HarmonyOS 4.0 and Huawei’s advanced intelligent driving system ADS 2.0, and the delivery will be started during the year.
Aouita gradually stepped onto the fast lane, expecting him to have a better future.
2. Sales: Deep Blue Car
Deep blue car and Aouita have similar experiences, and deep blue is not his original name.
In April 2018, Changan Automobile combined with Liangjiang Capital and Nanjing Lishui State-owned Assets to establish Changan Deep Blue, which is the main carrier of Changan Automobile’s "planned" new energy strategy.
In April 2022, when the father felt that his son should be independent, Changan Automobile announced at the Changan Automobile Global Partner Conference that "Changan Deep Blue" was renamed as "Deep Blue Automobile", and he would have to live on his own after two years.
Chang ‘an Ershao can also be regarded as a battle-winner, and the models of Deep Blue Auto on sale are in harmony, with remarkable achievements in the market of 140,000 ~ 200,000.
On September 22, 2023, the official of Deep Blue Automobile announced that the cumulative sales volume of Deep Blue Automobile exceeded 100,000, which took 14 months.
In August 2023, Deep Blue Auto delivered a total of 14,736 vehicles, including 10,039 vehicles delivered by Deep Blue S7.
Deep Blue Auto released a brand new product this year, announcing that it will launch more than 12 models in the next three years, and at the same time, it will promote internationalization and accelerate exports to achieve the long-term sales target of 1.5 million vehicles.
3. Pro-son: Qiyuan Automobile
Before the ban on the sale of fuel vehicles, how could such a big "family business" of Chang ‘an not have an heir, and the next generation of Chang ‘an must be in the field of new energy, so they simply gave birth to a "son" of their own.Chang ‘an QiyuanThat’s how it was born.
It hasn’t been 100 days since it was three years ago. In August, 2023, Changan Automobile held a Qiyuan brand launch conference. Changan Qiyuan will have three series models: A series, Q series and Digital Intelligence E0 series. Chang ‘an Qiyuan will be an important complement to Deep Blue and Aouita.
Aouita focuses on the high-end market of 300,000-600,000 yuan, while Deep Blue focuses on the range of 150,000-200,000 yuan, and the rest is handed over to Sanshao Qiyuan Automobile.
Changan is extremely fond of this pro-son, and Changan Qiyuan adopts the SDA architecture of Changan. Changan declared that this architecture can achieve: soft and hard decoupling, scene editing, hardware plugging and unplugging, ecological demand, system evolution.
Through Aouita, Deep Blue Automobile and Changan Qiyuan, the new energy layout of Changan Automobile has basically taken shape, and many models will be launched in the next few years. It is hoped that the new energy layout of Changan will contribute to the sustained and healthy development of China automobile industry.
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