In the name of ＂Han＂, the BYD Han family used Chinese culture to transmit Chinese power.

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Netease Auto reported on September 26th.

The so-called Dun, big also, brilliant, sheng also.

The launch of BYD’s "Han" is not only a look up to history, but also an insight into the future, and it is also a Chinese dream in everyone’s heart.

On September 22nd, "Meeting Dunhuang-Han Family Culture Salon and Media Test Drive Meeting" was held in Dunhuang. In the name of "Han", BYD Han family was born in a new era when the national tide was flourishing, and it also brought the most cutting-edge car-making technology to users.

As BYD’s new generation of Longyan flagship coupe, BYD Han family integrates BYD blade battery, high-performance integrated silicon carbide MOSFET motor control module, Disus-C electronically controlled damping suspension, DiLink 4.0(5G) intelligent network connection system and other technologies. On the basis of the three benchmarks of safety, performance and luxury, Han put forward the concept of "3+∞ (infinity)" sustainable evolution, constantly exploring and deepening in the field of intelligence, continuously evolving intelligent experience, and bringing users more convenient, fast and beautiful high-quality car life with technology.

At present, BYD Han family has launched four models, namely Han EV (Parameter Picture) Champion Edition, Han EV Qian Shan Cui Limited Edition, Han DM-i Champion Edition and Han DM-P Ares Edition, with the price range of 190,000-330,000, which was once a very core position monopolized by traditional joint venture brands and luxury brands.

Qin Ying, Communication and Promotion Manager of Hanche Department of BYD Wangchao Sales Division.

In this regard, Qin Ying, the communication and promotion manager of Hanche Department of BYD Dynasty Network Sales Division, said that BYD Dynasty series is the only brand in the entire automobile industry named after the dynasty, and its core concept lies in "new national trend, intelligence and internationalization". BYD "Han" is the latest and youngest IP in this series, and its importance is self-evident. Therefore, at the beginning of listing, BYD set four benchmarks for Han: safety, performance, luxury and technology.

"With the name of Han and technology empowerment, the Han family has created three’ engines’ of EV, DM-i and DM-P. It can be said that the power program is the most abundant in the middle and high-end market and the product matrix is the most complete. I believe that the users who choose these products have different occupations, and they all have the same pursuit behind them, that is, their recognition of domestic products and their confidence in China, so they will choose China brand and’ Han’. Han is not only a dynasty, but also a LOGO, which represents the epitome of an era. I believe that the rise of China New Energy China brand cannot be separated from the choices and expectations of all users. "

In the blending and development of Chinese culture and Silk Road, we can see its great value. They are the root and soul of the Chinese nation and the concentrated expression of the national spirit. Therefore, we should strengthen the inheritance and promotion of Chinese culture and draw wisdom and strength from it.

Zhang Qi, deputy editor-in-chief of Netease Media

According to Zhang Qi, deputy editor-in-chief of Netease Media, BYD, as the leader of China’s new energy market, has set a good example for China brand. From the "Chinese" logo, China’s classical aesthetic design concept of Longyan, to the independent research and development of core technologies, BYD Han family has demonstrated China’s self-confidence in the new era with practical actions.

"Today, BYD has become the brand that sells the first new energy vehicles in the world. Its success can’t be separated from the firm investment and precipitation in the research and development of new energy technologies for many years, and it can’t be separated from the brand’s persistence and persistence in inheriting Chinese traditional culture, which is precisely the key for BYD to become a new benchmark for Chinese luxury."

This salon also invited Bu Xiting, vice president of the Institute of Cultural Development of China Communication University, and Li Wei, deputy editor-in-chief of Sanlian Life Weekly, who gave keynote speeches on "Dunhuang Times, Literary Prosperity and Cultural Heritage Inheritance and Innovation in Han Dynasty" and "Exploration and Confidence of Han Dynasty" respectively.

(From left to right: Wang Yun, editor-in-chief of Netease Media, Li Wei, deputy editor-in-chief of Sanlian Life Weekly, Bu Xiting, vice president of Cultural Development Research Institute of China Communication University, and Qin Ying, communication and promotion manager of Hanche Department of BYD Dynasty Network Sales Division)

The vast history of Chinese civilization, which lasted for 5,000 years, gave birth to countless bright chapters. As one of the most outstanding dynasties in the history of China, the prosperity of the "Han" dynasty promoted the communication between Chinese and Western civilizations and further promoted the process of world history. Even now, Chinese culture still exudes a different kind of brilliance, leading the inheritance and innovation of Chinese civilization.

In the round-table discussion, Li Wei talked about the importance of Hexi Corridor as the "throat" of the Silk Road. Hexi Corridor has been a channel for the exchange of Chinese and foreign civilizations since ancient times, and it has undertaken many communication functions. Such a communication function is very valuable for the shaping and integration of Chinese and Western civilizations and the formation of exchanges and mutual trust among ethnic groups. Therefore, it is not accidental to find so many achievements of civilizations in Dunhuang.

Li Wei, deputy editor-in-chief of Sanlian Life Weekly.

When talking about the most precious spirit contained in the "Han" culture, Bu Xiting said that the most important point of the "Han" culture is its inclusiveness, which has influenced China people to this day, because it is the boundless sea that can constantly strengthen itself, so that there can be a greater sense of cultural consciousness and cultural confidence. "This is our emphasis that the Chinese nation can be invincible in the world, and it is a process of continuous accumulation of cultural depth. It is precisely because of this cultural self-confidence that we can cross the Millennium."

Bu Xiting, Vice President of Cultural Development Research Institute of China Communication University

Qin Ying also shared some details about how the Han family borrowed and passed on China culture. "To tell a little cold knowledge, we can find more than 20′ Han’ logos on our Han models. All our wheels and seats, including door handles, have Chinese logos, which not only does not violate, but even gives us a sense of pride every time we see them. This visualization is a manifestation of daily contact with everyone."

With the rapid development of global new energy wave, more and more China brands have stood on the same starting line as the global century-old automobile brands, which has injected new impetus into our automobile power. Then, what are the opportunities for the deep integration of China brands and Chinese culture? With such a strong cultural accumulation, how can we empower China brand?

In this regard, Li Wei said that the essence of "Han" is consensus and everyone’s spiritual identity. In this concept, we need to constantly promote and find such a cultural expression. "What we left behind after crossing over is our confidence in the future, our will, and our feelings about the world. This is fundamental."

At this point, Bu Xiting gave the same view. In his view, the key to the inheritance of intangible culture today is the spiritual inheritance. All over the world, all kinds of brands are born every day, and all kinds of new technologies are evolving. However, in this development process, more and more brands pay more attention to the transmission of sustainable spiritual connotation. After the technology has evolved to a certain stage, the most important thing is to grasp the spiritual core.

"In the process of the continuous development of China brand, I believe it must be constantly learning from various advanced technologies and different advanced countries. We have never said that this civilization and many cultural technologies were invented by ourselves. I think from the perspective of the development of human history, the mutual construction of civilizations is an inevitable law of development. We still have to learn from all kinds of advanced cultures in an inclusive and inclusive way, and use our spirit to better enable everyone to produce better spiritual gains in the process of product application. I think this may be the highest pursuit of products. "

In Qin Ying’s view, the best technology and advantage of China brand is that we have particularly rich historical and cultural assets. In the future, cars like "Han" and "Tang" will be the IP with the greatest potential to become new era cars, which will influence the world, and this is also the direction that BYD is striving for.