Xiaomi Automobile will greatly enhance the influence of Xiaomi brand.
The listing of Xiaomi SU7 has brought a brand-new experience to consumers. This mobile phone has won the favor of many female consumers with its unique design and excellent performance. Not only have many iPhone users indicated that they plan to buy a Xiaomi 14 series mobile phone, but Zhou Hongyi, the founder of 360 Company, also believes that if Xiaomi successfully enters the automobile market, it will bring new opportunities for its mobile phone business.
Although Xiaomi faces more challenges when it enters the field of automobile manufacturing, once Xiaomi has a firm foothold, it will greatly enhance the influence of Xiaomi brand. This will not only change the existing users’ perception of Xiaomi, but also attract more new users. Therefore, Xiaomi’s entry into the automobile market means a dimension reduction blow to other mobile phone brands.
Wang Huameng is a loyal iPhone user. After using the purple version of Xiaomi SU7, she expressed her intention to buy a Xiaomi 14 Ultra. Although many electrical products in Wang Huameng’s home are Xiaomi brands, it doesn’t mean that she doesn’t like this brand because she hasn’t used Xiaomi mobile phones before. In fact, she thinks that if she can experience the feeling of using mobile phones brought by different brands, then she will be more willing to try.
Zhou Hongyi, founder of 360 Company, recently pointed out that if Xiaomi successfully enters the automobile market, it will bring new opportunities for its mobile phone business. For Xiaomi, the challenge of entering the field of automobile manufacturing is more complicated than making mobile phones, so it needs a lot of resources and experience to succeed. Once Xiaomi Automobile has a firm foothold, it will greatly enhance the influence of Xiaomi brand.