Hongqi H5／HS3 PHEV hits ＂affordable price＂

In order to make the brand more suitable for younger people, it did take a lot of thought. This time, Hongqi specially selected the launch location of the new/two new cars in Nanjing Happy Valley, and with the theme of "Flag Wonderful Happy Night", invited talk show contestants and singers to help out, and harvested a batch of "young traffic" in a solid manner. Having traffic means that it is not overwhelmed by the fierce competition. From a marketing point of view, Hongqi cannot be considered a "surprising victory".

However, for the brand, marketing is the sail, the product is the boat, and only when the product is home can the marketing achieve twice the result with half the effort. Returning to the two protagonists of this event, the new Hongqi H5 and PHEV are priced at 159,800 yuan, and both have been improved accordingly to meet the market demands, and at the same time have made some younger optimizations.

Among them, the new Red Flag H5 has launched a new black shadow version of the black shape, dynamic style and atmospheric Chinese design combined, in line with the national tide aesthetic vane, is a two-way run with young people’s preferences.

Not only that, this product has been further improved in terms of ride experience, product configuration and cost performance. For example, the car system equipped with the new car has been upgraded from the original 6G to 8G, and front soundproof glass has been added except for the entry-level model. In addition, the 1.5T flag version has also added 360 panoramic images and front seat heating. The 2.0T flag version has added front soundproof glass, luminous flag, and SACC advanced cruise.

The power still offers three power combinations of 1.5T + 7DCT/2.0T + 8AT/1.5T + dual motor (HEV), but the 1.5T engine is optimized from 95 gasoline to 92 gasoline, further reducing the cost of using the car.

As the sales bearer of the Hongqi brand, the monthly sales of Hongqi H5 basically start at 10,000, which is not a big gap with the equivalent competitors. Especially in the market background of the collective decline of joint ventures, the new Hongqi H5 may continue to rise in sales due to the further improvement of quality and price ratio and the blessing of luxury brands.

Hongqi HS3, another popular model under the Hongqi brand, has also launched a PHEV version in line with the market trend. It is also equipped with black and moon white and blue interiors for younger needs, making it look more dynamic.

From the point of view of the products that users are more concerned about, the Hongqi HS3 PHEV is not much better. It is matched with a safe and efficient three-power system. The pure electric cruising range can reach 115km, the comprehensive cruising range is more than 1100km, and the WLTC operating condition lacks electricity and fuel consumption of 5.7L/100KM. According to the scenario of pure electric commuting to and from get off work, users only need to charge once a week to meet their travel needs. Long-distance travel is also relatively economical, with less than 50 cents per kilometer.

In terms of configuration, the Hongqi HS3 PHEV is equipped with a smart cockpit system that can achieve 11 voice controls. In addition, it also has L2-level intelligent driving, advanced cruise, and other functions. It is worth noting that the new car also has a 3.3kW discharge function and a 2.8kW charging function, taking into account both urban car scenarios and outdoor user scenarios.

However, even if the Hongqi HS3 PHEV’s own strength is not bad, it still cannot bypass the highly competitive opponent of BYD Song PLUS DM-i, and the previous two hybrid models and sales performance are mediocre. These objective challenges have formed a positive test for the Hongqi HS3 PHEV. However, with highly cost-effective pricing, perhaps the Hongqi HS3 PHEV can make a comeback.

Since the beginning of this year, in fact, the new speed of Hongqi products has been significantly accelerated. It is understood that in the future, the brand will further increase the proportion of pure electric and plug-in products, and cope with the fierce market competition with a stronger product lineup. Can it bring more outstanding performance then? It remains to be seen.