Globalization presses the acceleration button, and the Lantu brand is officially launched in the Netherlands
Recently, the Netherlands Fully Charged Live Europe Auto Show officially opened. Lantu Auto brought Lantu FREE, Lantu Dreamer and other models to the exhibition, marking the official entry of Lantu Auto into the Dutch market. This auto show is the first time that Lantu Dreamer has appeared in the Netherlands and started sales simultaneously. Since setting sail overseas in 2022, Lantu Auto has been making great progress in the European market with its leading product strength and effective service, following its entry into Norway, Finland and Denmark, constantly refreshing the height and influence of Chinese brands on the world stage.
Speed up to sea, Landmap Dreamers make their debut in the Netherlands
The Netherlands is one of the world’s leading markets for new energy electric vehicles and battery energy storage, and has been encouraging the development of new energy vehicles since 2016. Under the strong promotion of the local government, the Dutch new energy vehicle market is in a golden period of rapid growth. The friendly environment for the use of new energy vehicles and the perfect charging infrastructure provide excellent conditions for the promotion of new energy vehicles.
At the world’s first home energy & electric vehicle exhibition, Lantu FREE, Lantu Dreamer and other products made a stunning appearance. The grand and luxurious exterior design showed high-end style and noble texture, attracting many media, automotive industry experts and potential customers to stop and watch. Among them are Robert Llewellyn, founder of Fully Charged Auto Show, Jack Scarlett, director of auto show content, and Elliot Richards, a Chinese electric vehicle expert. Together, they made the Lantu booth popular.
Kjeld Riegen, head of the Landmap brand at Gomes Noord Group in the Netherlands, said: "Landmap’s entry into the Netherlands will provide local users with new high-end travel options. Landmap FREE and Landmap Dreamer are the pinnacle of our pursuit of excellence and will inject new vitality into the Dutch automotive market. Landmap Dreamer is not just an electric MPV, it is also a symbol of our commitment to sustainable development, redefining eco-friendly luxury with zero emissions and top energy efficiency. We are committed to providing users with the latest high-end new energy vehicles, excellent Client Server and unparalleled car buying experience."
Lantu Dreamer has won the "White Gold Medal" evaluation of ecological vehicles in the "China Ecological Vehicle Research Report" (Phase 1), and the car life cycle carbon emissions project has obtained full marks, which is defined as a low-carbon car. Not long ago, Lantu Dreamer has landed in Europe, and the first stop has chosen Denmark and started sales. At the Fully Charged car show in the Netherlands, Lantu Dreamer made a stunning appearance again, focusing on the audience’s attention. "The appearance is very atmospheric and noble, the interior design is exquisite, and the interior space is quite spacious. In particular, the comfort of the second row of seats is similar to that of the first class cabin of an aircraft. It also has a variety of intimate functions such as heating, ventilation and massage, which greatly relieves travel fatigue. The ride is very comfortable and quiet." At the auto show, Lantu Dreamer’s innate advantages such as large space and comfort were highly praised by the users on site. In addition, Lantu Dreamer also has an aluminum alloy chassis with front double fork arms and rear five links, standard four-wheel drive and air suspension + CDC with magic carpet function, which can easily control the winding road conditions in Europe with strong control performance, and will perfectly meet the outdoor travel needs of local users.
As Lantu’s first car to go overseas in Europe, the Lantu FREE has been customized and adjusted according to European regulations and localization needs, and the product strength is even more excellent. "The body is close to 5 meters, and the wheelbase is nearly 3 meters. It feels very atmospheric. Sitting in the car, the panoramic canopy and the liftable triple screen are very technological, and the interior materials are soft, comfortable, healthy and friendly. I like it very much." At the auto show, everyone said that the Lantu FREE has an atmospheric appearance and solid interior workmanship. At the same time, the Lantu FREE has won high recognition from the locals for its excellent performance. "The Lantu FREE has the power advantage comparable to supercars. It matches the adjustable air suspension of the upper and lower 100mm, and the intelligent four-wheel drive of the whole car. The control performance is very good." During the previous test drive experience at Zandvoort Circuit, some senior local media sources commented.
Steady development, Lantu Auto leads a new stage for Chinese brands to go overseas
As the first new energy national team to go overseas, Lantu has actively integrated into the new development pattern of domestic and international "double cycle", grasped the opportunities of countries around the world to accelerate the development of green and low-carbon, and deeply cultivated overseas strategic markets. In February 2022, it announced its entry into the European market. In June, it launched the brand in Norway, and Lantu FREE started pre-sale. In December, Lantu FREE started delivery, becoming the fastest new energy national team to achieve the goal of going global from home. Since the beginning of 2023, Lantu has entered three countries including Finland and Denmark. At the same time, Lantu Dreamers landed in Europe for the first time and started sales, and continued to accelerate the pace of going overseas. In the future, Lantu will also enter more European markets such as Germany, France, and Italy, and demonstrate the upward power of Chinese brands to more overseas users with excellent product
For the exploration of the European market, Lantu Automobile accurately studies the consumption preferences and vehicle needs of local users, summarizes successful experiences, and relies on a complete system to serve overseas users from point to point. At the same time, Lantu Automobile actively integrates into the overseas industrial chain, works closely with local dealers, suppliers, charging facility operators, after-sales service operators and even automakers to create a symbiotic and win-win community of destiny, and provides European users with Chinese brand travel solutions with high-standard products and services.
As the first national team of new energy vehicles to go overseas, Lantu not only provides high-quality new energy vehicles to European consumers, but also conveys the Chinese culture contained in these products – advanced smart electric vehicle design concepts, forward-looking environmental awareness, and Eastern wisdom that integrates modern low-carbon social concepts with traditional philosophy of the unity of man and nature. It hopes to combine Lantu’s "Chinese modern luxury" brand style with the European automobile culture that advocates exploration to achieve complementary advantages and beauty.
As an important force for the upward transformation of Chinese auto brands, Lantu Auto has realized from "product going overseas" to "brand going overseas" and even "culture going overseas" with its innovative technology and business model, user-centered product experience and unique brand characteristics, fully demonstrating the charm of China’s intelligent manufacturing and the soft power of Chinese culture, and promoting national auto brands to go up and actively participate in global competition. (Photo: Provided by Lantu Auto)