Changan Mazda EZ-6 is finally a joint venture B-class new energy market upstart will trigger a price war

Recently, some netizens posted a car purchase invoice for Changan Mazda EZ-6 on the Internet. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. As soon as this news came out, it immediately caused an uproar on major automotive forums and social media. As the first new energy product launched by Changan Mazda, the EZ-6 not only fills the gap in the choice of extended range power in the joint venture B-class car market, but also shows strong market competitiveness and future prospects. Once the price of the EZ-6 is true, it will undoubtedly become a huge wave that will stir the market and bring a lot of pressure to competitors. So, whether this price is real, we need to further explore.

Judging from the pictures released, the invoice for this car purchase was issued on August 16, more than a month earlier than the pre-sale time. Logically speaking, the listing process of a new car is very cumbersome and standardized, especially for a large joint venture car company like Changan Mazda, which involves joint decision-making between China and Japan. Negotiating the price two months in advance is nothing new. Although sensitive information such as the invoice code on the invoice has been coded, from the information of the invoicing party and the "Changan Mazda Automobile Co., Ltd. Invoice seal" stamped on it, this invoice does not look like a fraud, so it has high credibility. Since the invoice may be genuine, the selling price shown on the invoice is most likely the real price of the EZ-6.

Looking back at the debut of the EZ-6 at the Beijing Auto Show in 2024, it quickly became the focus of the joint venture new energy field as soon as it appeared. This is not only because of its uniqueness in styling and trendy design style, but more importantly, the EZ-6 is currently the only model in the joint venture B-class sedan market that offers range-extending power options. Its appearance can be said to fill the gap in the joint venture new energy field and enhance the diversity of the market. In the face of pure electric models of other brands, the EZ-6 is "not good".

From a product design perspective, the EZ-6 is also full of sincerity. Its body size is 4921/1890/1485mm, the wheelbase reaches 2895mm, and it adopts the popular frameless door and hatchback design. Although it is more technological in shape and in line with the characteristics of new energy vehicles, Mazda’s classic design elements such as through taillights and four round gun downlights on both sides are still retained on the EZ-6.

In terms of power, the exposed information shows that the EZ-6 will be available in two forms, pure electric and extended range, and both will adopt a rear-drive layout. The power parameters of the pure electric version are 190kW, and the extended range version uses a 1.5-liter range extender, and the power parameters are the same. In terms of battery life, the pure electric model has a range of 480km and 600km according to the different battery pack capacity; the extended range version can achieve a single charge and a tank of fuel for a long range of more than 1300km.

The EZ-6 also lives up to expectations in terms of smart configuration. It is equipped with Qualcomm Snapdragon’s third-generation 8155 chip, equipped with a 14.6-inch floating central control screen, a full LCD instrument cluster, and an AR-HUD head-up display. Other advanced features such as 360-degree panoramic imaging, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, and automatic parking are readily available. Moreover, the EZ-6 is also equipped with rare equipment such as Sony audio, 64-color ambient lights, and zero-gravity seats, which can be said to be armed to the teeth.

Only from the above known information, EZ-6 has shaken off many joint venture models of the same level in terms of configuration, such as Tesla Model 3, BMW i3, etc., and its price is generally around 300,000. In contrast, the price of the EZ-6 pure electric version is only 221,800 yuan, which is very competitive. Compared with the starting price of the Volkswagen ID7 of the same joint venture brand of 227,700 yuan, the EZ-6 also appears to be more cost-effective.

Combined with Mazda’s previous pricing strategy, the price range of the EZ-6 is expected to fall between 18-240,000 yuan. If there are some awesome preferential policies during the pre-sale period, the competitors may not have a good time. It is reported that the EZ-6 will start pre-sale on September 28 and officially go on sale at the end of October. This means that it will not be long before we can see this mysterious new car lift all its veils and break the calm of the market.

Everything is waiting for the answer to be revealed. What do you think of the pricing of the EZ-6 and its market prospects? Feel free to leave your comments and join us in discussing this highly anticipated new energy vehicle.